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In
1984, Morgans Hotel Group created a hotel so avant-garde that it
revolutionized the hospitality industry. Banishing tradition, they
introduced the concept of the “Boutique Hotel,” characterized by
personalized service and home-away-from-home ambience in a setting
of modern elegance.
In 1984, Morgans Hotel Group developed its first property, Morgans
on Madison Avenue in New York City. An instant hit, the hotel
revolutionized the hospitality industry with the introduction of the
"Boutique Hotel" concept, characterized by personalized service and
home-away-from-home ambiance in a setting of timeless elegance. This
boutique concept was again showcased with great success at New
York's Royalton, the first property designed by Philippe Starck.
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